Everyone with a website or e-business should be able to monetize it at least a little, even without degrading the visitors viewing experience. There are many different types and sizes of advertisements as well as ways in which you can display them. Below is a list of ad types and what each type can be used for.
Rotate Your Banner Ads:
Rotating ads are a great choice if you seem to get a lot of ad clients interested in your web real estate. Often you can charge more for a banner spot shared by 10 clients rather then a spot owned by one. For instance, you can charge $10 per week to 10 people all of whom will have their banner rotated randomly, or probably only be able to get $75-$80 for that same exact spot with just one banner in it. The advertising clients are also getting a better deal in most cases. If you have a website that has a much higher daily page view count then unique visitors, meaning each visitor is visiting several pages at your site, a rotation will give them more of a variety, preventing them from falling ill to ad blindness.
Sell Bid for Your Position Ads:
More and more these days we are seeing sites with side bar advertisements. These are ads either running along the left or right margin of a webpage. What many of them do, is naturally optimize their revenue by letting ad clients bid for a higher position. Maybe the top spot along the side bar sells for $100 while the bottom spot only $10. Everything in between goes for a price between $10 and $100. You then allow clients to pay more money, ie $110 to outbid the others for the top spots. This creates what is almost a perfect market, letting you pull out every single dollar an advertiser is willing to spend. Your ad positions will sell for the highest possible price they are worth. An example of this would be text ads on Google's search results page, where the higher the ad along the right side, the more money that advertiser is paying.
In line Text advertising:
Companies like Vibrant Media and Kontera have revolutionized the way people view ads. They integrate the ads within the text of a website, making them rather unintrusive, and adding, in a way, to the content of the site. These kinds of ads are good for long text websites, where you don't want to ruin the visitors viewing experience by having flashy graphic ads everywhere.
Understanding your market:
It is crucial to understand the market you are in. Often ads can be a compliment to the websites content, if they are targeted well enough. Don't put ads for Life insurance on a website for teens. Often you are stuck between, wanting to monetize your site to the highest possible level, and wanting to keep your visitors viewing experience at its peak. You don't want to forget about ads completely, but also don't want to fill your page with ads, making it look like a billboard rather then a source of information.
Experiment with the different banner and advertisement types, and go with what pleases your visitors as well as your pocket the most. Remember, all sites will have different results based on their content as well as their visitor demographics.
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